Toys Milano is back! The event exclusively for toy industry professionals.
Reexperience the excitement of Toys Milano
Discover some of the key players in the two days toy professional event
“a one-of-a-kind event in Italy”
Toys Milano is an innovative opportunity for toy industry professionals to connect. For two days, businesses can showcase their flagship products and meet with buyers who want to stay on top of what’s new in preparation for the coming Holiday Season.
The event — which also includes the stationery/paper goods, carnival, decorations and party sectors as well as early childhood, with forays into the world of brand licensing — is complemented by opportunities for professional education and updating.
Organized by the Salone Internazionale del Giocattolo in partnership with Assogiocattoli, Toys Milano is a one-of-a-kind event in Italy, a must for anyone who wants to create new business opportunities.
Admission to Toys Milano is by invitation and strictly limited to the categories of buyers in the sectors represented.
May 7th and 8th, 2018
MiCo Milano Congressi
“meetings, seminars and business”
Licensing sector partner
The third edition of Toys Milano will take place Monday the 7th and
Tuesday the 8th of May 2018 at the MiCo Congress Center of Milan, right next to the trade show pavilions of FieraMilanoCity.
Participating companies and licensors will have outfitted spaces available to them for meeting with buyers.
During Toys Milano, seminars and workshops dedicated to the primary topics of interest to the sectors represented, will be explored in-depth by a team of experts. Topics include: product safety, market data, consumer surveys, innovation in sales processes and much more.
Welcome kit, free buffet lunch, special hotel rates for your stay in Milan are all added services offered by the organizers to registered visitors who participate in the event.
Partners in the initiative are: the specialized trade journals Toy Store and Baby World, for the communications media and Milano Licensing Day, for the world of licensing.
“an opportunity for the entire community of toy professionals”
Toys Milano delivers valuable business opportunities for all industry players:
For exhibitors: the manufacturers, importers and distributors of toys, stationery and paper goods, carnival, decorations and party items and products for early childhood are increasingly in need of a B2B opportunity to meet and engage with their clients (specialized retailers and others) at this critical time of the year. The owners of licensed brands are keen to meet their clients (the companies), and also the buyers, to bring them up to speed on the latest innovations ready for market launch, in order to provide optimum support for the sale of their own branded products.
For visitors: retailers (toy stores, early childhood stores, stationers/paper products, shops in general) as well as wholesalers, chains and big box stores, all want to meet the greatest number of companies possible in view of the coming holiday season. Clearly, there is a need for a convenient, effective event for the Italian market, too.
How to get here
MiCo - Milano Congressi - Piazzale Carlo Magno, Entrance through Gate 17.In the heart of Milan, next to FieraMilanoCity, just 4 km from the Duomo.
“Do you need more information?”
Check here for special hotel rates for visitors
Press office / Press accreditation:
Laura Craveri – email@example.com
Ph. +39-349 5000049 (periodicals and digital)
Enrico Ercole – firstname.lastname@example.org
Ph. +39-349 5422273 (dailies, TV and radio)
For anything else, please give us a call at