Tuesday, May 10
11.00 – 12.00 Industry and Trade, how to take advantage of industry opportunities with a view to forging partnerships. Presented by Toy Store.
15.30-16.30 Toy safety: retailer responsibilities. Presented by Assogiocattoli and the Italian Institute of Toy Safety (Istituto Italiano Sicurezza dei giocattoli).
Wednesday, May 11
11.00 – 12.00 The traditional toy market in Italy and in Europe: data, trends, consumption. Presented by Toy Store, the NPD Group and Doxa Kids.
15.30 – 16.30 New opportunities in digital communication: digital marketing and social networking. Presented by The Digital Hub.