Toys Milano will be back on April 26th and 27th, 2021

Click here for more information

Toys Milano has a new PLUS

Our first digital edition is NOW ON-LINE LIVE (from May 25th to 25th June, 2020)

TOYS MILANO PLUS: a definitely new digital instrumentdesigned and developed by Salone Internazionale del Giocattolo together with Assogiocattoli, to match Client’s and Supplier’s needs.

TOYS MILANO PLUS: the platform that adds something (PLUS) but does not replace the value and the typical features of the physical show itself. In fact, it will allow buyers and companies to expand their contact base and business relationships.

Reexperience the excitement of Toys Milano

Discover some of the key players in the two days toy professional event

The childcare area in Toys Milano turns one year old.

After a successful debut, Bay-B is back by popular demand in 2021. Lights will shine on products designed to ensure safety and comfort to children: cribs, strollers, high chairs and changing tables are just some of the products our companies will put on display for a targeted audience of business professionals. Toys Milano keeps on getting more and more interesting contents: don’t miss out, take part in it!

What is
Toys Milano

“a one-of-a-kind event in Italy”

Toys Milano is an innovative opportunity for toy industry professionals to connect. For two days, businesses can showcase their flagship products and meet with buyers who want to stay on top of what’s new in preparation for the coming Holiday Season.

The event — which also includes the stationery/paper goods, carnival, decorations and party sectors as well as early childhood, with forays into the world of brand licensing — is complemented by opportunities for professional education and updating.

During our fifth edition, our new childcare area Bay-B will make its return: we are specifically working on a dedicated advertising campaign to highlight childcare products in our exhibition.

But that’s not all! Year after year, our partnership with the licensing world is growing stronger: click here and get a taste of the licenses you will find at Toys Milano 2021.

Organized by the Salone Internazionale del Giocattolo in partnership with Assogiocattoli, Toys Milano is a one-of-a-kind event in Italy, a must for anyone who wants to create new business opportunities.

Admission to Toys Milano is by invitation and strictly limited to the categories of buyers in the sectors represented.



April 26th and 27th, 2021

MiCo Milano Congressi

2019 edition

“meetings, seminars and business”

Media partner

  • ToyStore
  • Babyworld

Licensing sector partner

  • Licensing Day

The fourth edition of Toys Milano took place Monday the 6th and
Tuesday the 7th of May 2019 at the MiCo Congress Center of Milan, right next to the trade show pavilions of FieraMilanoCity.
Participating companies and licensors had outfitted spaces available to them for meeting with buyers.

During Toys Milano, seminars and workshops dedicated to the primary topics of interest to the sectors represented, have been explored in-depth by a team of experts. Topics include: product safety, market data, consumer surveys, innovation in sales processes and much more.

Welcome kit, free buffet lunch, special hotel rates for your stay in Milan are all added services offered by the organizers to registered visitors who participate in the event.

Partners in the initiative are: the specialized trade journals Toy Store and Baby World, for the communications media and Milano Licensing Day, for the world of licensing.


“an opportunity for the entire community of toy professionals”

Toys Milano delivers valuable business opportunities for all industry players:

  • For exhibitors: the manufacturers, importers and distributors of toys, stationery and paper goods, carnival, decorations and party items and products for early childhood are increasingly in need of a B2B opportunity to meet and engage with their clients (specialized retailers and others) at this critical time of the year. The owners of licensed brands are keen to meet their clients (the companies), and also the buyers, to bring them up to speed on the latest innovations ready for market launch, in order to provide optimum support for the sale of their own branded products.

  • For visitors: retailers (toy stores, early childhood stores, stationers/paper products, shops  in general) as well as wholesalers, chains and big box stores, all want to meet the greatest number of companies possible in view of the coming holiday season. Clearly, there is a need for a convenient, effective event for the Italian market, too.

Admission to Toys Milano is by invitation and strictly limited to the categories of buyers in the sectors represented.


How to get here

MiCo - Milano Congressi - Viale Scarampo, Entrance through Gate 3.
In the heart of Milan, next to FieraMilanoCity, just 4 km from the Duomo.

What is <br/>Toys Milano By Train
  • From the Central Station and from the Milano Lambrate Station: Line M2 (toward Assago Forum/Abbiategrasso) – get off at Garibaldi; continue on Line M5 (toward San Siro) – get off at Portello
  • From the Garibaldi Station: Line M5 (toward San Siro) – get off at Portello
  • From the Domodossola Station: Metro Line M5 (toward San Siro) – get off at Portello
What is <br/>Toys Milano By Car

From the beltways that encircle the city, follow the signs for FieraMilanoCity.
Official Parking for the show: Via Colleoni – Entrance Gate 12.
Daily rate for parking: 15.00 € – 10.00 € for the last 4 hours of the event.

What is <br/>Toys Milano Metro
  • Line 5 (Lilac), get off at Portello
What is <br/>Toys Milano By Air
  • From Linate: Bus 73 (to San Babila) – Get off at San Babila; continue on Metro Line M1 (see Metro)
  • From Malpensa Terminal 1: Malpensa Express – Get off at Garibaldi Station; continue on Line M5 (toward San Siro) – get off at Portello
  • From Orio al Serio: Orio Shuttle – to Central Station (see By Train)

Contact Us

“Do you need more information?”

Are you interested in exhibiting your products? Contact us at

If you would like to participate as a visitor, please write to us at

Press office / Press accreditation:

For anything else, please give us a call at
numero verde

Toys Milano Salone Internazionale del Giocattolo Assogiocattoli
Salone Internazionale del Giocattolo SRL società a socio unico - Sede Legale Via Carlo Ilarione Petitti, 16 | 20149 Milano P.IVA 00822790150 - C.F. 00822790150 - Capitale Sociale € 50.000 i.v. | reg. Imprese di Milano n° 00822790150 | REA n° 1709703 | privacy | agenzia di comunicazione